Don't Be Prideful When Giving: A long time ago I found the secret to failure when it comes to giving = being prideful believing I had given a good gift:-) In a reality, great giving is accomplished when the giver doesn't have selfish ambition about the gift. Philippisans 2:4 says, "...look also to the interests of others." So, before you buy something you like, ponder on what would add to the recipients interests. :-)